ELLIOTT / DINO
For the Year of Naruto campaign, which celebrated 20 years of the Naruto franchise, Elliott was involved in many crucial projects, such as key content pieces and CPG collaborations through community engagement and social marketing.
Elliott worked on popular intellectual properties such as Pokémon and Naruto, where he developed compelling copy and executed content campaigns that led to high social media engagement across all major SNS platforms.
The goal was to celebrate 20 years of the world's most-loved ninja. Which included everything from the Japanese books, animated television series, merchandising, and more!
Check out a few examples of the types of stuff that Elliott has worked on:
One of my most memorable projects for him was being the social marketing brand lead for the Pokémon25 campaign, celebrating 25 years of the Pokémon franchise, through product releases for the books and animated television series.
The goal was to showcase all the starter Pokémon in each region for a given month from the past 25 years of the franchise as a year-long campaign.
Here are a few examples of the types of content that reminisced with fans:
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For his self-made brand, Dino, he created a community solely through social media marketing. Everything from broadcasting to content creation. Achieving over 200,000+ followers across platforms and working with some of gaming and anime industries biggest brands. the Dino brand has existed since October of 2011.
He worked for everyone's favorite blue hedgehog at SEGA of America, working closely with SEGA of Japan.
He manage some of SEGA's most popular intellectual properties. One of which is Phantasy Star Online 2. This AAA MMO celebrated it's 10th year anniversary serving over 10 million players worldwide since launch.
Elliott worked closely with Sonic Team and ATLUS for unique social media campaigns to help bolster user acquisition across multiple titles.
He also ended his role at SEGA as both a Department Manager of the GaaS Business, as well as the Manager of Global Community.
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Projects
For VIZ Media, he helped develop, organize and consult communication strategies for their Discord server, a digital distribution and social media platform, to help promote community engagement for their first-ever released video game, The World Next Door, alongside various anime and manga titles.
The link to their server he created and managed is located here: http://discord.gg/viz
Due to his success with this campaign and a history with partnering them as an individual, he was hired to work for VIZ to handle marketing communications for the social team.
