ELLIOTT / DINO
For the Year of Naruto campaign, which celebrated 20 years of the Naruto franchise, Elliott was involved in many crucial projects, such as key content pieces and CPG collaborations to support various marketing campaigns and releases.
Elliott worked on popular intellectual properties such as Pokémon and Naruto, where he developed compelling copy and executed content campaigns that led to high social media engagement across all major SNS platforms.
The goal was to celebrate 20 years of the world's most-loved ninja. Which included everything from the Japanese books, animated television series, merchandising, and more!
Check out a few examples of the types of stuff that Elliott has worked on:
One of his most memorable projects was being the brand marketing lead for the Pokémon25 campaign, celebrating 25 years of the Pokémon franchise, through product releases for the books and animated television series.
The goal was to showcase all the starter Pokémon in each region for a given month from the past 25 years of the franchise as a year-long campaign.
Here are a few examples of the types of content that reminisced with fans:
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For his self-made brand, CrewDino, he created a community solely through social media marketing and community management. Everything from broadcasting to content creation. Achieving over 250,000+ followers across platforms and working with some of gaming and anime industries biggest brands. the Dino brand has existed since October of 2011.
He worked for everyone's favorite blue hedgehog at SEGA of America, working closely with SEGA of Japan.
He manage some of SEGA's most popular intellectual properties. One of which is Phantasy Star Online 2. This AAA MMO celebrated it's 10th year anniversary serving over 10 million players worldwide since launch.
Elliott worked closely with Sonic Team and ATLUS for unique social media campaigns to help bolster user acquisition across multiple titles.
He ended his role at SEGA as both a Department Head of the GaaS Business, as well as the Manager of Global Community.
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Projects
For VIZ Media, he created, organized and consulted communication strategies for their official Discord server to help promote community engagement for their first-ever released video game, The World Next Door, an award-winning puzzle battler, alongside various anime and manga brands.
The link to their server he fully created and managed is located here: http://discord.gg/viz
Due to his success with this project and his history with VIZ through his personal brand and consultancy, he was brought on to the team to lead marketing communications for hundreds of different intellectual properties.
